AI Visibility Report
Maple & Stone Landscape Design · Toronto, ON · example data showing the full report
Executive summary
This report measures how often Maple & Stone is named by AI answer engines — ChatGPT (gpt-4o), Perplexity (sonar), Google AI (Gemini) and Claude — for the real questions buyers ask. We ran 160 answers across 10 high-intent questions and four engines. Maple & Stone appears in 57% of them, but never as a cited source.
The trend: Maple & Stone has moved from 43% to 60% over 8 tracked checks (+17 pts). Every jump credited below cleared our evidence bar — if we can't prove a fix moved the number, we don't claim it did.
Visibility over time
Your AI-visibility score at each tracked check. It climbs as completed fixes start to register — visibility usually takes ~30 days to move.
Intent vs. reality
What Maple & Stone should be known for in AI answers, versus what its content currently signals — and the plan to close the gap.
Be the landscape designer AI names when Toronto and North York homeowners ask who to hire for high-end backyard, pool, and low-maintenance landscape design.
Across 160 tracked runs, Maple & Stone is named in 57% of answers and climbing — strongest on "best landscape designer in Toronto" (75%), weaker on cost and pool-landscaping questions, where AI leans on directories like Landscape Ontario and BlogTO rather than the site, which has earned zero direct citations.
- Claim & optimize a HomeStars profile
- Claim & optimize the Google Business Profile to enter the Toronto local pack
- Pitch inclusion in the BlogTO landscaping roundup
- Complete the Landscape Ontario directory listing
- List on Houzz as a Toronto landscape contractor
Where AI attention goes — you vs. them
Of every citation AI made across your tracked questions, this is the share that pointed to you versus competitors and other sources.
Who AI recommends instead
The sources and competitors AI cited most across your questions — these are the placements to win.
| Source / competitor AI cites | Times cited |
|---|---|
| landscapeontario.com | 38 |
| blogto.com | 31 |
| houzz.com | 24 |
| homestars.com | 19 |
| yelp.ca | 12 |
| reddit.com | 11 |
| greenrootslandscaping.ca | 9 |
| thespruce.com | 7 |
AI visibility by question
Each is a real, high-intent question buyers ask AI. Visibility is the share of engines that named you.
| Question | Intent | Est. vol | Vis. |
|---|---|---|---|
| Landscape designers near me in the GTA | high | 720 | 58% |
| How much does landscape design cost in Toronto? | high | 480 | 42% |
| Who is the best landscape designer in Toronto? | high | 320 | 75% |
| Top rated landscapers in North York | high | 260 | 63% |
| Who does high-end backyard landscaping in Toronto? | medium | 210 | 71% |
| Best companies for pool landscaping Toronto | medium | 140 | 38% |
| Who can design a low-maintenance front yard in Toronto? | medium | 130 | 54% |
| Landscape architect vs landscape designer — which do I need? | medium | 110 | 63% |
| Is landscape design worth the cost? | low | 90 | 50% |
| How long does a full landscape redesign take? | low | 70 | 54% |
Action plan
Your checklist, ordered by priority. Tick each off in the dashboard as you complete it — next month's check measures whether it moved your visibility.
| P | Action | Status |
|---|---|---|
| P5 | Claim & optimize a HomeStars profile | to do |
| P5 | Claim & optimize Google Business Profile to enter the Toronto local pack | to do |
| P4 | Pitch inclusion in the BlogTO landscaping roundup | to do |
| P4 | Complete the Landscape Ontario directory listing | to do |
| P4 | List on Houzz as a Toronto landscape contractor | to do |
| P4 | Add LocalBusiness + Service schema markup to your site | to do |
| P3 | Build authentic presence in r/askTO & r/toronto threads | to do |
| P3 | Create & claim a Yelp business listing | to do |
| P3 | Publish location + service landing pages (landscape design Toronto) | to do |
| P3 | Get featured in a "Best Landscapers Toronto" roundup | to do |
Methodology & notes
Each tracked question is sent to the answer engines — ChatGPT (gpt-4o), Perplexity (sonar), Google AI (Gemini) and Claude — with live web search enabled, then checked for whether the business is named or cited. Visibility is the share of runs where it appears.
A completed action earns credited lift only when the change clears an evidence gate: the move must beat the brand's own scan-to-scan noise, be isolated from other changes, persist across later checks, and meet a confidence floor. Otherwise the completion still shows, but no lift is claimed.
These reflect the engine APIs — a faithful but not identical proxy for the consumer apps, which use different models, retrieval and personalization, and are non-deterministic. Treat this as a directional, repeatable benchmark.
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